A little over a month ago I chastised Dell for naming their newly founded blog One2One [at one2one.dell.com] because One2One.com is a pornographic hook-up site. Talk about a screwed up branding experience...d'oh!

Well, I was just perusing the Dell blog's past entries and noticed that maybe they do get it. Only a few weeks after announcing their blog they heard everyone clamoring about the name issues and corrected their course with a new name, Direct2Dell.com. Now one-2-one is the tagline underneath the new blog title of Direct2Dell. Kudos to the Dell corporate blogging team for 'getting it' and then making the appropriate changes! That is what blogging and connecting with your customers is all about.

The funny thing is that I didn't even realize that one2one.dell.com had automatically redirected me to Direct2Dell.com in my browser [which they call out in their explanation]. So much for my powerful skills of observation.

~tod

tags: dell blog one2one direct2dell